About Cappi

Cappi is a growing sustainability tech company redefining sustainability as a powerful generator of benefits. We deliver solutions that are business-oriented, market-driven, and science-based, helping companies turn sustainability into a strategic growth driver.

Our sustainability tech solutions empower businesses to win new revenue streams, strengthen corporate values, build trust, and achieve measurable outcomes – while creating a meaningful impact on the planet.

The Opportunity

We’re seeking a (New Business) Sales Executive with 5+ years of B2B sales experience and native-level Dutch proficiency to join our commercial team. This is a high-impact role for a motivated professional who thrives on opening new opportunities, leading impactful demos, and closing strategic deals.

Key Responsibilities

New Business Development

• Proactively identify, engage, and secure new customers in target sectors.
• Build and manage a robust pipeline of qualified leads through outreach, research, referrals, and networking.
• Deliver engaging demos and tailored presentations that clearly showcase Cappi’s value.
• Lead the full sales cycle: prospecting → demos → proposals → negotiation → close.
• Consistently exceed growth goals, including demo targets, lead generation, and revenue objectives.

Collaboration & Market Insights

• Partner with the marketing team to align campaigns and maximise lead generation.
• Work cross-functionally with internal teams to improve our go-to-market execution.
• Share customer insights and market trends with leadership to refine strategy.
• Represent Cappi at industry events, forums, and networking opportunities.

Sales Process & Performance

• Maintain accurate CRM records and pipeline forecasts.
• Ensure 3–4x pipeline coverage relative to quarterly revenue targets.
• Conduct weekly sales reviews and provide insights to the leadership team.
• Focus on demo-to-close conversion rates as a key measure of success.

Reporting

• You report directly to the Sales Director
• You have weekly update with the Chief Value Officer to ensure that Sales actions are aligned with Cappi’s strategic growth and market expansion

Who You Are

• Bachelor degree in Business, Finance, Economics, or Technology
• 5+ years of proven B2B sales experience, ideally in selling software or digital solutions
• Passionate about sustainability, business purpose, and impacts
• Native-level Dutch and fluent English.
• Demonstrated success in acquiring and closing new business
• Exceptional skills in presentation, demo, and negotiation
• Strong experience in tech, AI, SaaS, or sustainability.
• Commercially minded, results-driven, and energised by a fast-paced growth environment.

What Cappi Offers

• A key role in a hyper-growth company shaping the era of sustainability tech.
• Base salary + uncapped commission and performance bonuses.
• Clear career progression and leadership exposure.
• A dynamic, collaborative environment with supportive colleagues.
• Professional development and access to global networks.
• The chance to make a direct impact on businesses, industries, and the planet.

Why join us?

At Cappi, sustainability is a business growth driver, not a centre of costs. If you’re a motivated sales professional who wants to grow your career, open new markets, and make a real impact, we’d love to hear from you.